Turning 38 And The Joy Ride Of The Last 8 Years

Tuesday was my 38th Birthday.

I still woke at 5am and started writing with the breathless speed of a courtroom scribe as the defendant waxes lyrical about their innocence.

1500 words in the bag, without breaking a sweat. What a great start to the day.

The pain of the blood splattered page would come later as I cut with the editing sword that’s filled with Matador red ink.

As it was my birthday I treated myself to a 10K run early. This would give me a productivity boost to set new records for words written in a day.

As I struggled up the St. Peter’s Road hill my mind screeched through the joy ride of the last 8 years of my life.

Getting married the day after my 30th birthday now falls into second place behind the birth of my daughter.

Watching the chaos of the credit crunch unfolding in the safety bubble of a hotel room in Barcelona. Only to suffer through the pain of watching my photography and graphic design business fail as I burned my way through savings by sending increasing amounts of PPC traffic to the home page of my website.

People think education is expensive. Well I know from bitter experience just how much more expensive ignorance is.

The thrill of finding the map to El Dorado and fighting my way through the jungle of education in:

  • Direct response marketing
  • Copywriting
  • Lead generation
  • Product launches

The fortune of being part of a business that was open minded enough to let me test these new business ideas.

This was the start of an F1 business race that was complete with the sound of screeching tires, the smell of burning rubber and the smoke that blurs your view is both thrilling and terrifying.

The strain and struggle of trying to corner at 200 miles and hour and the elation of the checkered flag as 2 product launches pulled in £1,050,445 in just 18 days.

Now I’m fortunate enough to be running a copywriting and marketing consultancy that is growing faster than I dared to dream.

Every day I am lucky enough to do what I love: writing persuasive copy that pulls in the cash.

I am also able to help other businesses to grow and avoid the pain of marketing ignorance. I am able to do what I love. Help others to do more of what they love. That sounds like a great relationship to me.

So as I look back on my journey from business failure to product launch superstar there is one word that has made the difference, one word that has made all of this possible.



To be more precise it’s 3 or 4 hours of daily education for the last 5 years.

When you look back on the path that you have carved through the jungle of daily distractions it looks easy. But when you start there are so many doubts in your mind. In the moment there is always something else you could be doing with your time; resting, relaxing, being with family or working. It’s only when you know and keep repeating to yourself that this is the most important part of your day that it becomes a ritual and a habit.

If you would like to take your business to El Dorado there are two ways of getting there.

  1. You can ask me for the map and fight your way through the jungle for the next 5 years
  2. You can let me be your guide

I have been to El Dorado. I know the blood and sweat that is required to get there on your own. I know the set backs and dead ends that you have to shake off as part of the journey.

And I have built a yellow brick road to take you there faster than you thought possible. Every bump has been smoothed out so that you can simply enjoy the scenery on route to the fabled city of gold.

Carpe Diem

Roland Eva

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