How To Turn Your Marketing From Prancing Poodles Into Starving Bloodhounds… That Bring In The Cash

If you want to make more sales you have only 2 choices:

  1. Improve your conversion
  2. Talk to a bigger audience

 Marketing doesn’t make sales, right? Marketing is just the Prancing Poodle that generates interest and awareness. The sales team do the glory working of bringing in the cash, right?

But how do you create leads for your sales team? Are you sending traffic to your website and then waiting for your customer to call or email you for more information?

This is what I call, Hope Marketing because you hope your customer will take the action you want.

As you know, the problem with Hope Marketing is that you cannot prove, that it has a direct impact on sales. So you don’t know what to do more of, or less of. In this way your marketing falls into the trap that John Wanamaker complained about in 1900:

“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”

What if there was a more efficient way to generate leads for the sale team. A way that takes cold traffic, and builds a relationship that positions you as the expert and trusted advisor before you pass them over to the sales team. This would dramatically increase the closing rate of your sales team, right?

What if there was a way to turn your marketing into the best sales team you could ever imagine. A sales team that could speak to 10,000… 20,000 or even 50,000 people in a single day.

Over the next 4 blogs I’m going to show you exactly how to do that. How to transform your marketing from Prancing Poodles into Starving Bloodhounds that bring in the cash. Marketing that becomes salesmen in print.

Why over the next 4 blogs? Because there is a 4-step process for creating marketing that makes sales.

  1. Build an audience to sell to
  2. Become a trusted authority
  3. Give them the opportunity to buy
  4. Follow up with value, social proof and another opportunity to buy

In this first blog post I’m going to share with you the secrets of lead generation and why this is a direct marketer’s “sales pipeline.”

 

One Night Stand To Committed Relationship

What do you think your chances of success are, if you stroll into a bar for the first time, scan the room for the prettiest girl, rush straight to her, interrupt the conversation that she is having with her friends, and without even knowing her name, ask her to marry you?

Your chances of success are going to be virtually zero, right?

Does virtually zero mean that you go to another bar and try the same thing again? 

Or do you change your approach? Would you first ask for permission to call her? If she gives you her phone number, you have a way to develop the relationship. You have a way to earn her trust before you ask for her commitment.

An email broadcast list enables you to do the same thing with cold leads. You first ask for permission to email them. Then you earn their trust by sending them information about their interests, their passions, their hopes and their dreams.

Without an email list, your business is relying on the fact that your website is a one hit wonder. Success lies in the ability of your website to convert cold traffic into customers, or leads for the sales team; on the first viewing. As most business owners don’t believe in the power of long copy, the persuasion process is likely to be limited to a picture of your product and less than 200 words describing what your product is.

You are asking your customer for a commitment. Not as life changing as a marriage proposal but a commitment all the same. When you do this before you have first bought them a drink (giving some upfront value) your chances of success are virtually zero. Do not make the mistake of thinking that virtually zero can be turned into bottom line results with more traffic. What you need is a new approach. What you need, is to build an email broadcast list.

 

The Secrets of Lead Generation

Lead Generation is a simple value exchange. You offer the customer something valuable (a Bribe) in exchange for some or all of their contact information. 

The more valuable the Bribe the more information the customer will be willing to give you.

We’re going to get into the details of what makes the best Bribe and where to find the cheapest traffic in a minute. For now I wanted to give you: The Lead Generation Formula.

Traffic + Bribe + Lead Capture Page = Audience to sell to

 

That’s it. There are just 3 elements that you need to focus on.

When you get each of these success factors right, you will quickly and cheaply build an audience that have raised their hand, to ask for your help.

That’s where we are going to leave it for today. Why? Because the original blog ran to 3177 words. Demanding that much of your attention would be selfish. Which is why I’ve decided to cut it into 2 posts.

Now you know why Lead Generation is important and why it is the starting point for transforming your marketing from Prancing Poodles into Starving Bloodhounds that bring in the cash. Now you know that it is possible for your marketing to become salesmen in print. In the next blog, I’ll show you how to generate high quality leads for as little as £5.

Carpe Diem

Roland Eva

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    1. Roland Eva says : Reply

      Hi Terrance

      Thank you for letting me know that you have found this information useful and that you have shared it with your network.

      Please let me know if there’s a specific topic that you would like me to write about.

      What’s the next step that you want to take in your business? What’s your biggest challenge to building your dream business? Please let me know because I’d love to help you change more lives and build your dream business.

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    1. Roland Eva says : Reply

      Hi Muriel

      Thank you so much for the feedback on the quality of the information and the look of the site. Every Tuesday, I share more of my hard-won marketing and business growth secrets.

      Please let me know if there’s anything specific that you would like me to cover.

      Are you planning to start a new business or do you want to grow your existing company? What’s your biggest challenge to taking the next step on your journey? Please let me know as I’d love to help you change more lives and build your dream business.

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      Hi Tara

      This information has come straight from my 10 year marketing journey. My journey started when I lost my first business (a photography and graphic design company) and I want to prevent every entrepreneur from suffering through the same pain as I did. That’s why I’m sharing my hard-won secrets to turn leads into happy paying customers.

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      Tell me more about your mission. Are you looking to start a new business or do you want to grow your existing company? What’s your biggest business challenge right now? Please let me know because I’d love to help you change more lives and build your dream business.

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      If you’d like some feedback on your ideas or quick solutions to specific challenges then please reach out to me.

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      Hi Felica

      Thank you for letting me know that this blog has given you ideas for opening your new community scheme. Just so you know, I publish more information every Tuesday.

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    1. Roland Eva says : Reply

      Hi Rickey

      It’s great to hear from a fellow blogger. Thank you so much for your positive feedback. I publish the blog every Tuesday so you’ll find me in your inbox every week. Let me know if you have a marketing or business challenge. I’d love to help you make a leap in your business profits.

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    1. Roland Eva says : Reply

      Hi Jeramy

      Thank you so much for letting me know how much you enjoyed my blog. I hope you use the information to take the next step in your business. Do you plan to start a business or do you want to grow your existing company?

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      Hi Jordan

      Thanks for letting me know that you found this content useful. As you say, I could have put it behind a pay wall and I want to help people first. Please let me know how you use this information.

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      Roland

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    1. Roland Eva says : Reply

      Hi Ila

      Thank you for letting me know that you like the look and feel of the blog. Yes I designed it myself with a Kallyas WordPress Theme. It’s a drag and drop builder that’s very easy to use.

      Good luck with your site.

      Roland

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    1. Roland Eva says : Reply

      Hi Byron

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    1. Roland Eva says : Reply

      Hi Una

      Thank you so much for the feedback. I’m so happy that this has helped you. I hope your old roommate finds this interesting and useful.

      Carpe diem

      Roland

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    1. Roland Eva says : Reply

      Hi Buster

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      Writing great content is like everything else in life, it gets easier the more you do it. So if you’ve got a passion for writing about a subject area then just write for an hour a day. You’ll be amazed at what you will achieve with a discipline like that.

      Carpe diem

      Roland

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    1. Roland Eva says : Reply

      Hi Gundrun

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    1. Roland Eva says : Reply

      Hi Eileen

      Thank you so much for the positive feedback on my blog. Thank you also for letting me know that you will recommend this to your friends.

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  89. Essie says : Reply

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    1. Roland Eva says : Reply

      Hi Essie

      I’m sorry to hear that my site ate your first comment. That’s frustrating.

      In terms of tips for starting a blog, the first question I’d like to ask you is what is the purpose of your blog? Is it to attract an audience, position you as an expert and grow a business?

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      Ultimately, a successful blog has these 4 things:

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      2. The writing walks with your personal swagger. You’ve really got to let your personality shine through in your writing.
      3. Regular publishing
      4. Visually appealing with lots of custom graphics or pictures

      If you’d like to ask me some more questions about the blog you want to start then please email me on roland.eva@rolandeva.co.uk

      Carpe diem

      Roland

  90. Marjorie says : Reply

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    1. Roland Eva says : Reply

      Hi Majorie

      Thanks for letting me know about the site problems in Internet Explorer. This can possibly be solved by updating WordPress or the theme.

      Thank you also for letting me know that this content is useful.

      If you have any challenges implementing these secrets then please email me as I’d love to help you grow your business.

      Carpe diem

      Roland

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    1. Roland Eva says : Reply

      Hi Miles

      Thank you for letting me know about the problems you’ve had with the loading time of the site. The is probably because of using images that are too large rather than server problems and that’s something I’ll look into.

      Thank you for letting me know that you found the information useful. Just so you know I publish a new blog every week.

      Do you have a specific marketing or business challenge? If so, please let me know and I’ll write about it in an upcoming blog.

      Carpe diem

      Roland

  92. Patti says : Reply

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    1. Roland Eva says : Reply

      Hi Patti

      My blog is hosted by a friend of mine called Michael who runs a company called Happy Servier. Here’s a link to his site:

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      Don’t be put off by the basic look of the site. Michael is a great guy who delivers a fantastic service.

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      Carpe diem

      Roland

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    1. Roland Eva says : Reply

      Hi Jayden

      Yes, I get a lot of spam responses and the only solution is to go through them manually and delete them. Sorry there’s not a simple push-button solution.

      Carpe diem

      Roland Eva

  102. minecraft says : Reply

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      Roland Eva

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    1. Roland Eva says : Reply

      Hi Bryce

      Thank you so much for the feedback. I’m glad it’s answered a question for you and I hope it helps you grow your business.

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      Roland

  106. Dane says : Reply

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    1. Roland Eva says : Reply

      Hi Dane

      Thank you so much for the feedback and for letting me know that you’ve got problems with the RSS. I’ll look into that.

      The best way to get all my blogs sent to you and to get insider deals is to join my mailing list. You can do that and grab a free copy of my book by clicking the top right link on the menu.

      If you’ve got a specific marketing or business challenge that you’d like some help to solve quickly then please email me because I would love to help you grow your business.

      Carpe diem

      Roland Eva

  107. Monroe says : Reply

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    1. Roland Eva says : Reply

      Hi Monroe

      Thank you so much for your feedback. I hope these hard-won marketing secrets help you to start or grow your business.

      If you have a specific problem that you would like some help to solve quickly, then please drop me an email. I’d love to help you grow your business.

      Carpe diem

      Roland Eva

  108. Victor says : Reply

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    1. Roland Eva says : Reply

      Hi Victor

      I am on Twitter however I don’t write on there as often as I should. You can find me @RolandFEva

      The best way to get all my blogs as well as insider information is to join my mailing list. You can grab a free copy of my book How to turn expertise into cash and then I’ll email you all my new blogs and other information.

      To grab a copy of my book, just click the top right link on the menu.

      If there’s anything you’d specifically like me to write about on the blog then please email me to let me know. I want to know that I’m helping as many people as possible by sharing my hard-won marketing secrets.

      If you’ve got a specific marketing problem that you’d like some help to solve then please drop me an email. I’d love to help you grow your business quickly.

      Carpe diem

      Roland

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    1. Roland Eva says : Reply

      Hi Ulrike

      Thank you so much for the great feedback.

      Carpe diem

      Roland Eva

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    1. Roland Eva says : Reply

      Hi Rena

      Thank you for your feedback.

      There is no source other than my marketing experience. I don’t write about things that I have read. I only write about my hard-won marketing lessons. Yes I’ve learned from the best. I’m not going to pretend that I’ve done this on my own. And there are some ideas that sound great and just don’t work in the real world. I am sharing what has worked for me in the past and what I’m using to grow businesses today.

      Carpe diem

      Roland Eva

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    1. Roland Eva says : Reply

      Hi Elliott

      Thanks for the feedback.

      The best way to get all blog updates and the insiders deals is to join my mailing list. You can do that by clicking the link on the top right on the menu. You can also grab a free copy of my book How to turn expertise into cash.

      Carpe diem

      Roland Eva

    1. Roland Eva says : Reply

      Hi Amy

      Thanks for the feedback.

      Please let me know if there’s a marketing problem that you would like me to help you solve. You see, I’d love to help you grow your business and enjoy quick results.

      Carpe diem

      Roland

  112. Esperanza says : Reply

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    1. Roland Eva says : Reply

      Hi Esperanza

      Thank you for your feedback. I’m glad to hear that you enjoyed the content.

      If you’ve got a specific marketing problem that you would like some help to solve quickly then please send me an email. I’d love to help you grow your business and enjoy quick results.

      If you would like me to write about a specific area of marketing then please let me know what that is. I’m sure it will help other people and I’d like to know that I’m giving my readers the information that they need most.

      Carpe diem

      Roland

  113. Dawn says : Reply

    Oh my goodness! Incredible article dude! Thank you, However I am going through difficulties with your RSS.

    I don’t know the reason why I can’t subscribe to it.
    Is there anybody else getting the same RSS problems?
    Anyone who knows the solution will you kindly respond?

    Thanx!!

    1. Roland Eva says : Reply

      Hi Dawn

      Thank you so much for the great feedback.

      I’m sorry to hear that you are having problems with the RSS feed. This is the first I’ve heard of it and will look into it. The best way to get all blog updates as well as insider information is to subscribe to my email list. You can do that and grab a free copy of my book by clicking the link on the top right on the menu.

      If you’ve got a specific marketing problem that you’d like to discuss or you would like me to write about then please drop me an email. I’d love to help you grow your business so please reach out to me.

      Carpe diem

      Roland

  114. Frank says : Reply

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    1. Roland Eva says : Reply

      Hi Frank

      I’m glad you like the site design and the blog content.

      I’ve been blogging for just over a year.

      If there’s any specific content that you would like me to write about then please let me know.

      Carpe diem

      Roland Eva

  115. This is very interesting, You’re a very skilled blogger. I’ve joined your rss feed and look forward to seeking more of your great post. Also, I have shared your website in my social networks!

    1. Roland Eva says : Reply

      Hi

      I’m glad you found this interesting and I hope you use these hard-won secrets to grow your Vertical Blinds business.

      If you have any specific marketing questions that you would like me to answer on the blog then please drop me an email.

      Carpe diem

      Roland Eva

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