How To Tell A Short Memorable Story That Will Make People Say “Wow Tell Me More”
Imagine you’re the plus one at a Christmas party. Someone you don’t know asks you what do you do?
That’s an innocent enough question, right?
Now imagine that your response is so good that they say wow, tell me more. That would be something, wouldn’t it?
In this blog post I’m going to give you the simple 3-step process to make this happen.
Before we go any further, I’d just like to say that this is not an Elevator Pitch. This is a short punchy statement that makes the other person ask for more information. Which, gives you permission to tell your story, or give your elevator pitch.
When you ask someone, what do you do, the typically response is their job title and the company they work for. They might say I’m an accountant for KPMG.
This might be your que to change the subject to sports, movies or music.
You can avoid making the same mistake when you use this simple 3-step formula:
- What problem do you solve… for who?
- Describe your solution in the most abstract way possible
- Write one sentence with the problem you solve, for who, and how you do it
Step #1 – What problem to do you solve… for who?
No one cares about what you do. They care about the problem that you solve. Even if they don’t need your help, it’s likely to continue the conversation simply because it’s such a different response. Also, by clearly stating the problem you solve and for who, they may be able to recommend you so someone that they know.
The harder the problem you solve, the more likely you are to be recommended.
Here’s an example for an osteopath: I solve upper, middle and lower back pain for stock brokers working more than 70 hours a week.
Think about the problem you solve and for who. Write at least 10 variations and don’t worry about the number of words you write. You’ll clean it up later.
Step #2 – Describe your solution in the most abstract way possible
Now that you’re clear on the problem that you solve and for who try to think about it in a more abstract sense. You’re trying to think of ways your solution could help a wider audience.
If we return to the osteopath this could change to:
I solve chronic back pain for high performers who sit in a chair more than 8 hours a day
Suddenly you’ve stated the problem that you solve in everyday language. You’ve also widened the audience that you help to high performers.
Now you’ve got a group of people that will sell themselves on working with you because they wear the high performer badge with honour.
Step #3 - Write one sentence with the problem you solve, for who, and how you do it
Now that you can clearly state the problem that you solve, for who, in a way that is easy to understand and a way that appeals to as large an audience as possible, you need to add how to you solve the problem. This final part is your differentiating factor. It’s what separates you from everyone else.
What could the osteopath say?
I solve chronic back pain for high performers by realigning their spine in just 30 minutes
Here’s the sentence that I say:
I turn expertise into cash by telling true stories that inspire people to change their life
Now it’s your turn. Use this simple formula:
Problem you solve… for who… by…
The sentence that you write and then use at parties and networking events really will elicit the response wow, tell me more.
Please take the time to go through this process. Knowledge only becomes power when you use it. That’s why I’m determined to help you use this information.
If you found this useful then please leave a comment below. If this information can help someone you know then please share it with them.
Carpe diem
Roland Eva
P.S. If you’d like the complete system to turn your expertise into cash then please click the link below to download your free copy of my new ebook: How to turn expertise into cash.
The book gives you my simple 5-step system to turn expertise into cash. With this system, I’ve made £672,989 in just 9 days! And you can too when you know how. So, click the link below to grab your free copy.
About The Author
Roland Eva is a copywriter and marketing trainer, mentor and consultant.
For the last 5 years, Roland has helped authors, coaches, mentors and trainers in the property and business opportunity markets to fill seminars and sell high-end programs ranging from £1,000 to £6,000. Many campaigns have made over £500,000 in just 9 days. Roland has done this through what he calls value first marketing. Value first marketing builds trust by giving upfront value, before giving your community the opportunity to work with you further.
Roland’s marketing journey began when he lost his first business, a photography and graphic design studio. The pain of watching his business die slowly motivated him to discover a proven system to find your perfect prospect, earn their trust through value first marketing and persuade them to buy, by telling true stories that inspire people to change their life.
Today Roland’s mission is to prevent every business owner from suffering through the same pain as he did. Roland wants to take them on the ecstatic ride that comes with having a proven system to turn leads into customers and expertise into cash.
As a consultant, Roland works on a no win, no fee basis so you don’t risk a penny. As he says this makes the cash register ring or it’s free, simple as that!
To contact Roland please email him on: Roland@RolandEva.co.uk