What Makes You Unique & Memorable & Earns The Trust Of Your Ideal Customer?

The fastest way to make yourself unique is to tell an inspiring personal story.

The fastest way to become memorable is to tell an inspiring personal story.

The fastest way to earn the trust of your community is to tell an inspiring personal story.

The fastest way to create a competitive advantage that no one can steal is to tell an inspiring personal story.

Stories arm your prospect with the tools to defend his purchase decision from the doubters in his life… and himself! Only if… they are short, memorable and emotional.



So, are you telling your community your personal stories in a way that inspires them to change their life?

If not, why not? Is it because you don’t know how to tell an interesting tale? Or because you think you don’t have anything to say?

If you’d like to know how to tell a thrilling tale then please click this link to read a previous post: 5 Simple Steps To Tell A Thrilling Tale

This post will show you the 2 critical stories that you need to make your community feel good about buying.


Why storytelling is critical for success

Customers do not buy a brand or logo as much as they buy into a set of values. And there’s no better way to reveal a company’s values than through the stories that led to the company being founded and the stories that fuel the people that lead it and continue to ignite the passion of the people that work there.

Customers want to know where a product comes from, who the people are behind it, and how committed they are to deliver a quality product.

Stories connect 2 people in a deep meaningful and memorable way. Stories inspire people in a lasting way. Through stories the reader sells themselves... so you are simply giving them the opportunity to buy.


Stories You Need To Tell


There are 10 stories that you should have at your fingertips.


  1. Who are you?
  2. What do you do?
  3. How do you do it?
  4. Why does what you do matter?
  5. How are you different?
  6. Why do I need you?
  7. Who else have you worked with?
  8. How long will this take?
  9. How much will it cost?
  10. Why should I do this now?


Fortunately, you can shorten this list to 2:


  1. How you discovered your solution
  2. What your solution will do for your customer


How is that possible?

Because these 2 stories will include the other 8 that are listed above. Let me show you how:


How You Discovered Your Solution

When telling this story, you need to show your community:


  1. What your life looked like before you discovered your solution
  2. The trigger that made you start your search
  3. How long it took you to find your solution and the sacrifices that you needed to make (time with your friends and family)
  4. Specific dead ends and false starts that demonstrate your commitment to finding this solution
  5. The cost of your journey (What size hole did it burn in your savings?)


What Your Solution Will Do For Your Customer

As you know, people buy solutions to their problems. They aren’t really interested in the mechanism or system as long as they believe that they can achieve it. What they want to know is what the system or solution will do for them.

There are 2 powerful ways that you can show this:


  1. The difference the solution has made in your life
  2. The difference the solution has made in other customers lives


This is 2 ways of showing proof that your system actually changes the quality of people’s lives.

Both of these forms of social proof are valuable and if you are able to give both then I would suggest that you do that. However, what your prospect wants to see more than anything else is that someone just like them (same background, same skill set, same financial situation, same level of experience, same age) has achieved the promised result of your product.

If you can tell those 2 stories in an inspiring and memorable way then you make yourself unique, create a competitive advantage that no one can steel and give your prospect the tools to defend his purchase decision from the doubters in his life… and himself!

Please take the time to go through this process and use this information to grow your expert business.

Remember: knowledge only becomes power when you use it. That’s why I’m determined to help you use this information.

If you found this useful then please leave a comment below. If this can help someone you know then please share it with them.

Carpe diem

Roland Eva


P.S. If you’d like the complete system to turn your expertise into cash then please click the link below to download your free copy of my new ebook: How to turn expertise into cash.

How To Turn Expertise Into Cash eBook

The book gives you my simple 5-step system to turn expertise into cash. With this system, I’ve made £672,989 in just 9 days! And you can too when you know how. So, click the link below to grab your free copy.


How To Turn Expertise Into Cash

About The Author

Roland Eva is a copywriter and marketing trainer, mentor and consultant.

For the last 5 years, Roland has helped authors, coaches, mentors and trainers in the property and business opportunity markets to fill seminars and sell high-end programs ranging from £1,000 to £6,000. Many campaigns have made over £500,000 in just 9 days. Roland has done this through what he calls value first marketing. Value first marketing builds trust by giving upfront value, before giving your community the opportunity to work with you further.

Roland’s marketing journey began when he lost his first business, a photography and graphic design studio. The pain of watching his business die slowly motivated him to discover a proven system to find your perfect prospect, earn their trust through value first marketing and persuade them to buy, by telling true stories that inspire people to change their life.

Today Roland’s mission is to prevent every business owner from suffering through the same pain as he did. Roland wants to take them on the ecstatic ride that comes with having a proven system to turn leads into customers and expertise into cash.

As a consultant, Roland works on a no win, no fee basis so you don’t risk a penny. As he says this makes the cash register ring or it’s free, simple as that!

To contact Roland please email him on: Roland@RolandEva.co.uk

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