If you want to persuade your community to buy from you. If you want to write a message that makes the cash register ring then you need to answer one simple question…
Why should I do business with you… over anyone else… or doing nothing?
Unfortunately, there is not one answer to this question because we all have different experiences and different opinions on what an opportunity really looks like.
As Thomas Edison famously said:
Opportunities come dressed in overalls and look like work
You see the perfect product would work something like this: take this pill, go to bed and wake up richer, healthier, happier etc.
The reality is that you have to make changes in your life if you want different results.
Yes, you can learn from someone who has already walked the same path as you are on to avoid costly and time consuming mistakes. Yes, there really are shortcut secrets to success… if you are prepared to make changes in your life!
So how do you answer the most important buying question for your prospect without bragging?
By telling a true personal story that inspires him to change his life.
By telling a true personal story you make yourself unique and this is how you answer the question why they should do business with you over anyone else.
By telling a true personal story showing the difference that your solution has made to your life, you show your prospect why they should do business with you over doing nothing.
Ultimately, you are selling the shortcut secrets to a better life. You possess the secret to create a dramatic change in your prospects life… faster than anyone else.
The most interesting and inspiring stories show unbelievable changes in the hero’s life.
The skinny guy discovers a fast way to pack on muscle. The shy nerd weds the prom queen. The broke guy discovers the secret to making money.
These are all examples of transformation stories. Yes, they are all different and in my mind they all fall into the category of Rags To Riches. That’s just how my simple brain works. And if it’s okay with you, for the rest of this post I’m going to refer to all transformation stories as Rags To Riches. So please don’t think this only applies to the make money or business opportunity markets. It works for every and any industry.
To answer the most important buying question for your prospect, you need to tell your own Rags To Riches story.
Because when you do, you will instantly earn your prospects trust. You see, Rags To Riches stories always start with a shameful situation. This doesn’t need to be you living under a bridge strung out on drugs.
It does need to show what the pain or conflict was in your life and why on that particular day you decided that enough was enough and that you were determined to find a better way.
You see, that day is interesting from a story perspective because something significant happened. It’s also inspiring because you used the pain of your situation as fuel to change. After all, how many people do you know who complain about an aspect of their life, yet they refuse to do anything about it?
If your prospect is anything like you, then chances are that they have gone through the same frustrations as you but they haven’t yet done anything about it.
By showing the struggles that you went through to discover your solution, you make it more valuable. After all, it’s not very inspiring if you suffered from migraines until you discovered Nurofen. But if you describe how you suffered from migraines for 10 or 20 years and they almost caused you to lose your job because you took too many sick days... which is why you researched and travelled the world to find the only remaining forest in the northern most part of the Himalayas… an area that is so remote that it’s cut off from the rest of the world for 6 months of the year because of the weather… then you are building the value and the price that your prospect is willing to pay for the solution.
By describing the difference the solution has made to your life you show your prospect why they should work with you over doing nothing.
There is a structure to storytelling that you can use to tell a thrilling tale. I’ve written a previous blog post about it and you can read it here: 5 Simple Steps To Tell A Thrilling Tale
But there’s one additional ingredient that must be in your Rags To Riches story. This is the ingredient that makes it memorable. This is the ingredient that your prospect will carry with him and use to convince himself to buy.
What is this magic ingredient?
By sharing how you felt… you let your prospect say to himself Yes, I’ve felt exactly the same way.
That’s a powerful persuasive place to start.
If you then share your frustrations in discovering the solution you let your prospect say to himself Yes, I want to avoid that.
If you share the happiness, security, respect and prestige that you now feel then you let your prospect say to himself Yes, I want that!
That’s how you answer the most important buying question for your prospect without bragging. That’s how you can give your prospect the tools to defend his purchase decision from the doubters in his life… and himself!
Now it’s your turn!
Please take the time to go through this process and use this information to grow your business.
Remember: knowledge only becomes power when you use it. That’s why I’m determined to help you use this information.
If you found this useful then please leave a comment below. If this can help someone you know then please share it with them.
P.S. If you’d like to turn your expertise into a highly profitable business then you need my new book: How to turn expertise into cash.
The book shows you how to use my simple 5-step system to turn expertise into cash. With this system, I’ve made £672,989 in just 9 days! And you can too when you know how. So, click the link below to grab your free copy.
Roland Eva is a copywriter and marketing trainer, mentor and consultant.
For the last 5 years, Roland has helped authors, coaches, mentors and trainers in the property and business opportunity markets to fill seminars and sell high-end programs ranging from £1,000 to £6,000. Many campaigns have made over £500,000 in just 9 days. Roland has done this through what he calls value first marketing. Value first marketing builds trust by giving upfront value, before giving your community the opportunity to work with you further.
Roland’s marketing journey began when he lost his first business, a photography and graphic design studio. The pain of watching his business die slowly motivated him to discover a proven system to find your perfect prospect, earn their trust through value first marketing and persuade them to buy, by telling true stories that inspire people to change their life.
Today Roland’s mission is to prevent every business owner from suffering through the same pain as he did. Roland wants to take them on the ecstatic ride that comes with having a proven system to turn leads into customers and expertise into cash.
As a consultant, Roland works on a no win, no fee basis so you don’t risk a penny. As he says this makes the cash register ring or it’s free, simple as that!
To contact Roland please email him on: Roland@RolandEva.co.uk