What’s the shortcut secret to doubling or tripling your online sales?
Using more the one sales medium!
You see, there are plenty of people that won’t join you on a webinar. Why? Because they don’t want to give up 90 minutes or more of their life.
As you know, some webinars are great. They are interesting and deliver tons of value.
Equally, you know that some webinars are slow, boring, take forever to get to the point and don’t really give any great insights.
We are all influenced by what has happened to us most recently. So if someone in your community has recently attended another webinar and thought it was a waste of their time, then they are much less likely to join you for yours.
If you have built a huge amount of trust with them then you can overcome their doubts about webinars.
Why take the chance?
Why try and force your community to do something they don’t want to?
Isn’t it better to simply give them what they want?
If they prefer to read your story and your offer, then let them.
That’s why you need to multiple sales mediums if you want to double or triple your online sales.
So what are the sales mediums that you need?
Let’s look at each of these in turn and examine what makes them so powerful.
In my experience a long copy sales letter always pulls in more sales than 2 webinars.
What is a long copy sales page?
It’s one long webpage or letter that tells the story of how you discovered your product or solution… what difference this solution has made to your life… a detailed explanation of what you are offering… and a reason why your reader should act now.
In short, a sales page is a sales presentation written down.
Unlike with a face to face conversation you do not have the luxury of asking the customer if they fully understand what you are saying. You also do not have the luxury of being able to answer their questions.
You must answer every question or objection to the sale in your letter!
Now do you see how easy it is to write a sales letter that is 3,500 words or more!
A well written sales letter should be like driving a sports car on a perfectly smooth road on a warm summers day: A Thrilling Ride!
You’ve got to grab your customers attention by appealing to their passions. You’ve got to let your reader know in the headline that they are in for A Thrilling Ride.
If the headline does not grab their attention… start a story… and appeal to their greed… then you’ll lose your reader.
Once your headline has given you the immediate and focused attention of your reader, the rest of the ad has to keep them reading at breathless pace until they reach the sale.
Copywriting is not about great literature.
It’s about speaking to your ideal customer in their words and showing them in ways that they can see and feel what your product or service will do for them.
That might sound complicated but once you truly understand your customers wants and desires, once you can write a page in their diary, then writing in their words becomes easy and fun.
How do you fully understand your customer? By creating a Customer Avatar, or what I call Painting a portrait of your ideal customer. To discover how to do that please read this previous blog post: The 10 Most Powerful Customer Profiling Questions
Webinars are powerful persuasion tools because they let you do the following 3 things:
As you know webinars are a teaching tool. Your community will attend a webinar if they are going to learn something new. If they are going to get immediately valuable information for free.
But what are you going to teach?
If you are selling a 3-step system then you need to show your community what the steps are and why they are important.
In this way, you are sharing insights and giving immediately valuable information and giving your customers a trial of your product.
By joining your community live they can ask you questions. Their questions reveal where your presentation is lacking. Their questions also reveal their doubts about using your system.
Ultimately, their questions show you how you can improve your presentation. They also give you the opportunity to demonstrate your expertise by answering their questions on the fly.
It’s no great surprise that you are going to tell the world how great your product or service is. That’s why you must have 3rd party social proof.
You see, the bigger your promise the more unbelievable it is. So… the greater the need for proof of your claims.
You potential customers want to make giant leaps in the quality of their life. They also don’t want to look like a fool.
So you must show them people just like them that have improved the quality of their life when they use your product or service or system.
The best testimonials are stories. They share the following with the reader or viewer:
So how do you combine all these elements to enjoy explosive growth in your business?
With a product launch!
A product launch is a structured way to take your ideal customer on a journey to discover what their life would look like when they use your product or service.
A product launch uses every medium available: sales page & webinar & video to make it as easy as possible for your ideal customer to make an informed decision.
When you get a product launch right, you strengthen the relationship with your community so even if they don’t buy now they are likely to in the future.
How is that possible?
Because you are giving great content, sharing inspirational personal stories and giving up your time to help them improve the quality of their life. Yes, you are also telling them how they can work with you further but this should never be a hard sell. This should only be an opportunity that they seize when it’s right for them.
I hope you found this useful and that you use multiple mediums in your next marketing campaign so you can double or triple your expected results.
If you found this useful then please leave a comment below. If this can help someone you know then please share it with them.
P.S. If you’d like to turn your expertise into a highly profitable business then you need my new book: How to turn expertise into cash.
The book shows you how to use my simple 5-step system to turn expertise into cash. With this system, I’ve made £672,989 in just 9 days! And you can too when you know how. So, click the link below to grab your free copy.
Roland Eva is a copywriter and marketing trainer, mentor and consultant.
For the last 5 years, Roland has helped authors, coaches, mentors and trainers in the property and business opportunity markets to fill seminars and sell high-end programs ranging from £1,000 to £6,000. Many campaigns have made over £500,000 in just 9 days. Roland has done this through what he calls value first marketing. Value first marketing builds trust by giving upfront value, before giving your community the opportunity to work with you further.
Roland’s marketing journey began when he lost his first business, a photography and graphic design studio. The pain of watching his business die slowly motivated him to discover a proven system to find your perfect prospect, earn their trust through value first marketing and persuade them to buy, by telling true stories that inspire people to change their life.
Today Roland’s mission is to prevent every business owner from suffering through the same pain as he did. Roland wants to take them on the ecstatic ride that comes with having a proven system to turn leads into customers and expertise into cash.
As a consultant, Roland works on a no win, no fee basis so you don’t risk a penny. As he says this makes the cash register ring or it’s free, simple as that!
To contact Roland please email him on: Roland@RolandEva.co.uk