Is it easy to start and grow a business?
No! Absolutely not!
Does that mean that you should give up on your dreams to change the world?
No! Absolutely not!
Because starting and growing a business is a bit like losing weight. What you need to do is simple to explain and understand. Doing it requires, commitment and sacrifice before you see results.
The weight loss market in the US alone totaled $66 billion in 2017!
How is that possible when we all know the secret to weight loss – eat less and move more!
Well, the answer is simple. People want to know - and are willing to pay for - the solution that doesn’t involve eating less or moving more.
You see, the ice-cream and pizza diet (eat only ice-cream and pizza and never get off the sofa) is always going to sell well. Not sure it’s going to deliver any results but that’s another issue.
So, is starting and growing a business really as simple as weight loss? After all, most people can’t explain business in a 5 word sentence.
The business startup statistics prove that starting a business is not an easy thing to do – 90% of all startups fail in the first year!
This blog will prove to you that starting and growing a business is simple to understand. It will help you focus your efforts on what’s most important right now… so you can easily enter the 10% of entrepreneurs that succeed.
If you’re selling a physical product then this is an obvious question. Can you make your product quickly, cheaply, reliably, and to a high enough standard that your customers are happy to pay for it.
If you’re selling consultancy then this simply means, can you deliver on your promise. Can you create the expected (and promised) change in your clients life or business.
If you want to start a consulting business and you’ve been delivering stunning results for your company then there’s absolutely no reason why you couldn’t do that for yourself.
The only challenge may be that in your job you are part of a team and don’t deliver every aspect required for change. If you know how to deliver every aspect then the only question is how long will it take if you’re doing everything yourself?
You’ve got to be clear on these aspects of your product (can you make it) so you can inspire confidence in your clients, you can deliver on your promise and you can accurately price your work. Let’s face it, you don’t want to over charge the client and you don’t want to work for free or less than what you’re worth.
What if you want to start a training or mentorship company?
Then can you make it relates not only to your ability to achieve a specific result, it’s your ability to teach others how to use your system.
Let’s face it, there are complex things that we all do every day without thinking such as walking. But could you explain to someone how to get up and walk? I know that I couldn’t.
Similarly, if you’ve got the secret to weigh loss without eating less or moving more… or you’ve got the secret to wealth through property or anything else… you must be able to show your customers how they can achieve the same results in their life.
This is why you must break down how you do into specific action steps. So your delegates can see exactly what to do first, what to do second and exactly how to master each step.
The marketing graveyard is filled with superior products made by entrepreneurs who could not make the sale!
The oxygen of every business is sales. If you don’t know how to sell your product or are uncomfortable asking for money then you need to partner with someone who can!
Just look at Apple. Steve Wozniak made the Apple 2 computer. Steve Jobs sold it. They both needed each other to build a business.
The unfortunate reality with most trainers, mentors and coaches is that they’ve spent years learning how to make it. They are experts in what they do. They decide to start a business and are clueless about the process of finding their ideal customer, earning their trust and making them feel good about buying. That’s why businesses with superior products fail!
To build a secure and stable training, mentorship or consulting business you must build a community of raving fans and make them feel good about buying. That’s it really. 2 simple steps.
Most people think that they can worry about this when they start making money!
Yes, that’s true.
And finding a spreadsheet geek (or getting in touch with your inner geek) is really going to help you grow your business.
Here is why: Most people measure or report or count what is easy to see. With lead generation, it’s easy to measure the cost per lead. That number is good to know but it doesn’t really show you how to grow your business. You see, the number you must know is how much it costs to buy a lead… and how long it takes to convert into a customer.
If it cost you £100 to buy a lead that converts into a £300 customer in 24 hours, then you have a self-funding sales machine that you can run day and night.
What if it costs you £10 buy to buy a lead that converts into a £1,000 customer in 6 months. You have a high margin sales machine that needs 6 months of working capital.
Without a spreadsheet geek to show you that on average it takes 6 months to make your ideal customer feel good about buying you can’t make informed decisions about growing your business.
The oxygen of any business is sales.
If you can make sales before the product then so much the better! And smart entrepreneurs do this all the time!
There’s nothing dishonest about this. You sell a workshop that’s going to happen in 4 weeks’ time. This gives you 4 weeks to create the workshop.
Even if you’re selling an online course, just tell your community during the launch that it won’t go live until X date.
If you’d like to learn more about how to sell your expertise as a trainer, mentor or consultant then you need to download my book: How To Turn Expertise Into Cash.
This shows you how to use my simple 5-step system to build a community of raving fans and make them feel good about buying. I’ve used this simple 5-step system to make £672,989 in course sales in just 9 days! To read this book right now, just click the link below:
I hope this blog has proved to you that it is simple to start and grow a business. Just like losing weight, simple is not easy to achieve. It requires passion and commitment.
If you’ve got the passion and commitment… and the expertise to make it… then I hope you learn or partner with people who can sell it and can count the money.
If you’ve found this useful please let me know if the comments below.
If this can help someone you know then please share it with them.
Roland Eva is a copywriter and marketing trainer, mentor and consultant.
For the last 5 years, Roland has helped authors, coaches, mentors and trainers in the property and business opportunity markets to fill seminars and sell high-end programs ranging from £1,000 to £6,000 by telling true stories that inspire people to change their lives. Many campaigns have made over £500,000 in just 9 days.
Roland’s marketing journey began when he lost his first business, a photography and graphic design studio. The pain of watching his business die slowly motivated him to discover a proven system to find your ideal customer, earn their trust with immediately valuable information and make them feel good about buying, by telling true stories that inspire people to change their lives.
Today Roland’s mission is to prevent every business owner from suffering through the same pain as he did. Roland wants to take them on the ecstatic ride that comes with having a proven system to turn leads into customers and expertise into cash.
As a consultant, Roland works on a no win, no fee basis so you don’t risk a penny. As he says this makes the cash register ring or it’s free, simple as that!
To contact Roland please email him on: Roland@RolandEva.co.uk