If you've got an email database of less than 4,000 people. Then the ONLY thing you need to focus on to grow your training company is selling to more people.
The hard and risky way to do this is to build your own list and create a funnel or launch to turn your advertising investment into cash in your pocket.
The easy and zero risk way is to create a high converting marketing campaign. Then run the same campaign to as many different lists as possible.
The beauty of the easy way is that there is zero risk. There's also not that much work because you create a campaign that works. Then use it again and again with different audiences.
So, there are 2 parts to this success formula:
This blog will show you how to do both. Let's get started...
If you want to build your business, you need a way to turn strangers into customers on demand.
If you are going to sell to someone else's audience. Then they don't know you. They may need your product or service. But... if you don't know how to earn their trust. You won't win their time and their money.
So, how can you earn trust fast? Then make people feel good about buying?
The simple answer is with a Product Launch. This is a marketing campaign that combines Upfront Value, Storytelling, Social Proof and an Irresistible Offer to make sales.
The selling part of the sequence takes 9 days. The giving value and earning trust part of the sequence takes 12 days. So the total campaign length is 21 days.
Why is there more upfront value time than selling time? Because trust is the foundation of the sale. If you don't earn your prospects trust then you will not make the sale.
So what type of value am I talking about in the Upfront Value part of the campaign?
4 videos and 4 reports or ebooks. Each ebook is between 4,000 and 10,000 words. So this is real upfront value. Not an after thought.
The value sequence has to get the audience excited about the opportunity. In other words, they have to understand what this can do for them. If they can't see that then they won't follow the rest of the campaign.
They also have to believe that they can do this. So you have to show the steps of your system and why the work. Once your prospect can see that there is a step-by-step system that they can follow. They will believe that they can do it.
You may be nodding in agreement with all this. If so great. That means you know how to do this. You just need to do it.
There's one part that you might not know...
The most critical aspect of this...
You MUST tell stories through each of the 4 videos and 4 ebooks.
Because you need to earn your prospect's trust. And there's no better way to earn trust than by telling stories.
What stories do you need to tell?
The list of stories that you could tell are endless. Ultimately, as the reader or viewer, I want to know who you are and why I should listen to anything that you have to say. Then I want to know who you were before this system and why you created it. If you were a millionaire and didn't know what to do with your free time. I'm unlikely to want to listen to what you have to say. But if you had an uninspiring job that barely covered your bills. Then you've got a story that I can relate to and I'm interested to know what happened next.
I know you've got a story like this. You just need the courage to tell it.
Everyone thinks they have lived an unremarkable life because they have lived it. Yes you've smashed through some remarkable setbacks to reach where you are today. And you've got the scars to prove it. You don't think this is a big deal because you know how hard it was. You know that solving problems is not glamorous. It's hard. It requires persistence. It needs faith. It takes learning new skills.
If you can put your time, money and enthusiasm on the line like that for several years...
Then you've got a thrilling story that's waiting to be told. You just have to uncover it and have the confidence to tell it.
If you'd like to learn how to uncover your inspirational story. And you'd like to learn how to use a simple storytelling system. A system that simplifies the storytelling system behind Hollywood movies like Star Wars, Rocky and Avatar. Then you need to download my ebook Storytelling For Positioning And Branding. Click the link below to download it now.
Once you have a value sequence that gets people excited about an opportunity, makes the reader believe they can do it, and earns their trust. Then it's time to create a sequence that makes them feel good about buying.
To do that you need 2 sales vehicles, social proof and more stories.
What are the 2 sales vehicles?
I'm willing to bet that you have used webinars and... you have NOT uses a long copy sales page.
Here's a shocking success secret from the campaigns that I've run...
The Long Copy Sales Page has doubled the success of the campaign or greater!
Even with gurus that are very experienced at selling from webinars and the stage. The sales page has made between 50% to 90% of the sales!
So if you are not using a sales page then you are leaving a lot of money on the table.
A bad sales page is better than no sales page.
So even if you are scared about writing a sales page. Remember that what you write is a lot better than no sales page.
Here's something else to remove the fear about writing a sales page.
No great journey starts without a plan.
If you try to sit down and write a 3,000 to 5,000 word sales message you will fail. No copywriter writes a sales letter without a plan. They need to know where they are going.
Here's a sales letter plan that will lead you to success:
If you create a campaign that converts for your list. Then you know you've got a proven way to make sales.
If you want to grow your business then all you need to do is...
The big question that you need to answer is...
Who has your potential customers?
Let's say that you own a hardware store. You sell manual tools for gardening enthusiasts.
Someone comes into your store who wants to replace his fence. He is looking for a tool to drill some fence posts. You show him the different manual tools that you have.
You speak to the customer about what else he wants to achieve with his garden. And you make some recommendations about plants and soil.
The customer thanks you for your advice and leaves empty handed.
The customer still has a problem. He wants to replace his fence. But he doesn't want to buy a manual tool.
So... what could you do to help the customer?
There's nothing you can do because you have shown the customer all the products that you sell. Then you send the customer an email telling him about a friend of yours that rents motor-driven tools. He can rent a fence post tool and a digger with a 10% discount if he clicks the link in your emails.
If the customer doesn't take that offer you send another email with the recommendation of a gardener that can do everything for him in a day.
The customer books the gardener and thanks you for the recommendation. You've solved the customer's problem without having to do any work.
The gardener thanks you for sending him a customer... and pays you a commission.
So you Win. The customer Wins. The other business Wins.
That's exactly what you need to do if you want to grow your business with zero risk.
Success lies in
This is the key to success.
If you ask a business that offers the same service then they will not work with you.
So look for related businesses. The easiest way to find these businesses is to think about the problem you solve.
If you're a personal trainer, what problem do you solve? You help people lose weight and build their dream body.
Who else helps people do this?
If you recommend the nutritionist to your customers then you are helping them get results faster. So they will thank you for the recommendation. The nutritionist will thank you for sending you a customer and pay you a commission.
So brainstorm non-compete businesses.
The business owner that you speak to will like the idea of making money without lifting a finger... if you offer a non-compete service.
So what's in it for them if you start working together?
It also has to work for you too but the bigger the percentage of sale the more they will want to work with you. If you give them 30% to 50% commission on sale then you will be able to find businesses to work with.
Once you've got one business to work with. Find another business. This is your focus. To find non-compete businesses to work with.
This enables you to create a value driven marketing campaign that makes people feel good about buying... and use it every week for a year.
If you were ONLY running this campaign to your database then you could only run it twice a year.
When you find different audiences to work with then you can use the same proven campaign.
This allows you to give away a huge amount of value upfront. You can create the videos and reports knowing that you will use this campaign for a year or more.
Now you know how to double the turnover of your training and mentorship company in the next 12 months.
So what's the first step?
Create a winning campaign and run it to your list. Once you know it makes sales then you can start looking for non-compete businesses to work with.
If you've found this useful then please leave a comment below.
If this can help someone you know then please share it with them.
Until next time...
P.S. If you'd like to learn more about the value driven system that I use to make multi 6-figures for my consulting clients. Then you read my book How To Turn Expertise Into Cash.
To download your free copy. Click the link below.
To download your free copy. Click the link below.
I'm a copywriter and business growth consultant, trainer and mentor that turns expertise into cash. I achieve that by telling true stories that inspire people to change their life. That's what makes people feel good about buying.
For the last 5 years, I've helped business owners to sell products and services in many industries. The products and services have ranged in price from £5 to £12,000.
My most successful campaign made £672,989 in 9 days.
I took that result and transformed it into a simple repeatable system. A system that I use as a consultant to create a giant leap in sales.
A system that I teach to ambitious entrepreneurs that want to make money on demand without a sales team.